For 25 years, bTV Media Group has been developing its services with a strong focus on users, establishing itself in the creation of digital platforms aimed at information, entertainment, and leisure content. Continuing along this path of development, bTV Media Group is taking an important new step in its digital transformation. The media group announces a strategic partnership with Fan Entertainment for the implementation of Fans United—a leading technological platform for gamification of sports content that delivers a new level of interactivity, personalization, and audience engagement with television and online content.
Starting in October, viewers and advertisers will gain access to the next-generation technology of Fans United, which brings captivating experiences through games, predictions, polls, and gamified formats. bTV viewers will be able to predict match results, participate in quizzes and polls, collect points and rewards, and vote for the most memorable sports moments—their votes influencing the development of bTV’s shows and formats. The platform is already successfully integrated into one of bTV Media Group’s products—Champions TV, where viewers can predict football match results through an interactive “predictor” located beneath the live streaming player.
“Champions TV is a unique product we are developing together with UEFA and our partners to delight true football fans during the most prestigious championship—the Champions League. This year, we enhanced it with gamification from Fans United, which enables fans to predict and vote on upcoming match outcomes. The interactive and user-friendly game engages the audience, allows them to be active participants, and even win prizes. For us, this is the first of many examples of how we can leverage Fans United to benefit both fans and advertisers—by creating memorable and exciting experiences,” shares Zoya Vassileva, Head of Digital Sales at bTV Media Group.
The integration of Fans United into bTV Media Group’s portfolio enhances the traditional television and digital experience. The platform opens up opportunities for media organizations and advertisers to build even deeper engagement with users and create added value. For partners, this means access to audiences in a new, integrated format—through synergy between traditional channels, digital platforms, and interactive features that encourage user participation.
By incorporating Fans United, bTV Media Group expands its range of digital and interactive solutions and reinforces its position as an innovator in the Bulgarian media industry. The group’s digital ecosystem includes seven websites reflecting the pulse of society and covering key topics such as news, sports, business, health, and lifestyle. The company also produces and distributes original podcast formats on diverse themes, targeting a wide audience. Through the VOYO streaming platform, viewers gain access to films, series, shows, and sports content—anytime, on any device. Meanwhile, with the bTV+ digital catch-up platform, audiences can watch missed bTV broadcasts whenever and wherever they choose.