The modern digital platform will offer new opportunities for fans.
With our desire to improve in every possible direction, we decided to carry out a complete overhaul of the club’s website. Our top priority was to make things easier for our fans by combining a new, modern look for the official site with a functional online store. This way – for maximum convenience – our supporters will be able to register once and gain access to all of the club’s digital platforms.
In addition, they will receive discounts for their activity, virtual rewards, the option to purchase season tickets and match tickets for all CSKA games and events, participate in a loyalty program, order personalized products, and much more. Thanks to our partnership with Senteca Commerce, a leader in the field of e-commerce, we achieved a result that meets the standards of major European clubs. The integration between the website and the online store is just one of the innovations within our digital platform.
Beyond that, fans will have access to a variety of interactive activities through so-called gamification, provided by Fans United. These include quizzes, games, polls, votes in various rankings, and predictions for upcoming matches. To make the experience as comprehensive as possible, the site will feature real-time statistics for individual players and for CSKA’s teams – CSKA, CSKA II, and CSKA III – along with news and interesting insights. A special section will also be dedicated to the Club Academy. All of this will be implemented in stages, with the platform continuously updated and enhanced with additional functionalities.
The goal of the new website is to increase fan engagement and to offer a truly high-quality product that meets their needs in the digital space.