SOFIA — Fans United, a European leader in building digital fan engagement platforms, is thrilled to announce its official partnership with the Bulgarian Football Union (BFU) and the Bulgarian National Football Team (Team Bulgaria).
Through this collaboration, Fans United will power next-generation interactive experiences and fan engagement campaigns for the national team’s supporters, starting with a debut interactive contest launching this Monday, July 27.
Fans United specializes in cutting-edge digital experiences designed to connect sports organizations with global audiences. The company’s portfolio includes high-profile international clients such as the Ballon d’Or (organized jointly by France Football and UEFA), as well as top-tier sports media outlets including A Bola and Goal.com.
“Partnering with the Bulgarian Football Union is a fantastic milestone for us,” said Stilian Shishkov, CEO at Fans United. “We are excited to bring our fan engagement technology to Team Bulgaria and give supporters new, interactive ways to connect with their favorite national team—starting with our very first custom campaign launching this Monday.”
Commenting on the agreement, Plamen Petrov, Marketing Director of the Bulgarian Football Union, added:
“Partnering with a proven industry leader like Fans United is a strategic step forward for the federation in how we engage with local football fans. Starting Monday, July 27, supporters will have the chance to participate in our very first custom-built interactive contest. I encourage all fans to follow Team Bulgaria’s official social media channels for the upcoming details.”
About Fans United
Fans United is a premier sports technology platform creating next-generation digital engagement solutions for football fans worldwide. By bridging the gap between sports entities and their fanbases, Fans United helps federations, media giants, and elite competitions deliver modern interactive experiences.